AWS Marketplace + AWS Foundational Technical Review = SaaS success

Listing your Software-as-a-Service (SaaS) offering on the AWS Marketplace can unlock new opportunities and reach a broader customer base. Enhancing this process with an AWS Foundational Technical Review (FTR) conducted by an AWS Partner can provide a competitive edge. In this post, we explore the benefits of listing your SaaS solution on AWS Marketplace and the value of an AWS FTR.


AWS Marketplace. Photo by Lisheng Chang

The benefits of listing on AWS Marketplace

Access to a vast customer base

Tap into AWS Marketplace’s extensive customer network, ranging from startups to enterprises, to boost visibility and attract potential clients. Buyers can leverage their existing AWS relationship to procure your software without onboarding another supplier.

Simplified procurement

Buyers can leverage their existing AWS relationship to procure your software without onboarding another supplier.

AWS branding and trust

Leverage AWS’s trusted reputation to build credibility for your solution, enticing customers to choose your product.

Integrated billing and payments

Offer flexible pricing models through AWS Marketplace’s unified billing system, making transactions convenient for your customers.

Global reach

Benefit from AWS’s global presence, reaching customers worldwide without the need for additional infrastructure.

Marketing and promotional support

Utilise AWS Marketplace’s marketing programs to showcase your solution and increase visibility.

Usage insights and analytics

Gain valuable customer behavior data, allowing data-driven decisions to enhance your SaaS offering.

The AWS Foundational Technical Review advantage

Enhanced architecture validation

Validate your SaaS solution against best practices; ensuring resilience, scalability, and performance.

Strengthened security and compliance

Increase customer trust by aligning your SaaS solution with AWS security standards

Faster time-to-market

Address potential issues proactively, expediting the listing process on AWS Marketplace.

Preferred AWS Partner status

Attain “AWS Foundational Technical Review Completed Partner” status, showcasing commitment to quality.

Listing your SaaS solution on AWS Marketplace opens doors to growth and success. By pairing it with an AWS Foundational Technical Review from an AWS Partner, you ensure that you have the confidence to deliver a robust, secure, and high-performing application to your customers.

This blog is written exclusively by The Scale Factory team. We do not accept external contributions.

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