Listing your Software-as-a-Service (SaaS) offering on the AWS Marketplace can unlock new opportunities and reach a broader customer base. Enhancing this process with an AWS Foundational Technical Review (FTR) conducted by an AWS Partner can provide a competitive edge. In this post, we explore the benefits of listing your SaaS solution on AWS Marketplace and the value of an AWS FTR.
AWS Marketplace. Photo by Lisheng Chang
The benefits of listing on AWS Marketplace
Access to a vast customer base
Tap into AWS Marketplace’s extensive customer network, ranging from startups to enterprises, to boost visibility and attract potential clients. Buyers can leverage their existing AWS relationship to procure your software without onboarding another supplier.
Simplified procurement
Buyers can leverage their existing AWS relationship to procure your software without onboarding another supplier.
AWS branding and trust
Leverage AWS’s trusted reputation to build credibility for your solution, enticing customers to choose your product.
Integrated billing and payments
Offer flexible pricing models through AWS Marketplace’s unified billing system, making transactions convenient for your customers.
Global reach
Benefit from AWS’s global presence, reaching customers worldwide without the need for additional infrastructure.
Marketing and promotional support
Utilise AWS Marketplace’s marketing programs to showcase your solution and increase visibility.
Usage insights and analytics
Gain valuable customer behavior data, allowing data-driven decisions to enhance your SaaS offering.
The AWS Foundational Technical Review advantage
Enhanced architecture validation
Validate your SaaS solution against best practices; ensuring resilience, scalability, and performance.
Strengthened security and compliance
Increase customer trust by aligning your SaaS solution with AWS security standards
Faster time-to-market
Address potential issues proactively, expediting the listing process on AWS Marketplace.
Preferred AWS Partner status
Attain “AWS Foundational Technical Review Completed Partner” status, showcasing commitment to quality.
